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Showing posts from January, 2017

$3.50: MUJI's minimalist metrosexual toothbrush

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TWO MONTHS after returning from my whirlwind bike+bullet train visit to Japan, I'm still turning Japanese. I'm cooking up a nabe storm in my Kyoto nabemono, I'm drinking sencha+matcha at all the wrong moments (like before going to bed) and I'm leafing luxuriantly through the copy of The Aesthetics of the Japanese Lunchbox by Kenji Ekuan "one of Japan's foremost industrial designers".

Ekuan-san romances the minimalist, orderly tension of the bento box with such a lyrical reverence I wouldn't be surprised if he had something to do with the design of this toothbrush.

This is just toothbrush. Thank god.  It's not an mp3 player to groove along to while you floss. It's not a vibrating wand with meat-seeking infra-red technology to hunt and destroy trapped flesh of dead animal from your fajita binge. It's not an exercise in Pantone mayhem and ergonomic design overkill that typifies the average Oral-Turbo-ABC.

It's actually even less than you…